“Invitation to the Party: Building Bridges to the Arts, Culture and Community”
In her groundbreaking book, Donna Walker-Kuhne, marketing, expert, speaker and writer, describes her strategies and methods for engaging diverse communities as participants in arts and culture.
Acknowledged as the nation’s foremost expert on audience development involving America’s growing multicultural population by the Arts and Business Council, Donna Walker-Kuhne has now written the first book describing her strategies and methods to engage diverse communities as participants for arts and culture. By offering strategic collaborations and efforts to develop and sustain nontraditional audiences, this book will directly impact the stability and future of America’s cultural and artistic landscape. Donna Walker-Kuhne has spent the last 20 years developing and refining these principles with such success as both the Broadway and national touring productions of Bring in ’Da Noise, Bring in ’Da Funk, as well as transforming the audiences at one of the U.S.’s most important and visible arts institutions, New York’s Public Theater. This book is a practical and inspirational guide on ways to invite, engage and partner with culturally diverse communities, and how to enfranchise those communities into the fabric of arts and culture in the United States.
Champions for the Arts : Lessons and Successful Strategies for Engaging Diverse Audiences describes opportunities for engaging communities through arts education and how cultural exchanges can serve as catalysts for social change. Other sections address the power of digital marketing and effective methods for measuring success.
The book calls such alliances a win-win. Not only do partnerships result in spike in ticket sales, but they reap long-term relationships with stakeholders in the community. Outside venues can fulfill their diversity initiatives by hosting outreach events, and the mutual experience resonates in a robust way.
Walker-Kuhne’s latest book is an essential how-to for organizations to engage diverse communities through thoughtful campaigns and meaningful partnerships. The author draws on years of experience in cultivating and sustaining new audiences, and has interpreted her strategies for arts leaders here and abroad, including Australia, South Africa and Russia.
Champions for the Arts : Lessons and Successful Strategies for Engaging Diverse Audiences is a must-read for anyone who works in the performing and visual arts, especially students, arts administrators, funders, members of the entertainment industry, and readers who are interested in cultural diversity.