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Marketing and Audience Development

Walker International Communications Group (WICG) provides marketing consultation to arts organizations, performing arts, visual arts, dance companies, non-profit groups, Broadway and off Broadway productions. Walker International Communications Group, Inc. (WICG) has a combined 45 years of successful marketing and audience development strategic campaigns on Broadway and cultural arts organizations with sales over $20m.

Lectures, Keynotes and Workshops

Donna Walker-Kuhne conducts workshops, keynotes and lectures about cultural engagement and community engagement.

Walker-Kuhne’s journey to creating a new audience begins with communication and ends with commitment. In her popular workshops, conducted in cities throughout the U.S. and abroad, she describes how even limited staff resources can be mustered in a concerted effort to promote diversity. Volunteer ambassadors and advisory councils can be empowered to advocate an institution or event. Activating social media, mobile platforms and digital marketing helps to spread the word.